The Mad Dash

Writing, Wordsmithing and Semantic Services

Online residence of Lukas Treu: Content strategist, communications theorist and freelance writer.


Meet Lukas.

Lukas Treu is a content strategist and professional writer with extensive experience serving diverse clients while working for communications agencies and via 1:1 engagements. Lukas taps an academic background in social science studies as well as a rich understanding of public relations and marketing communication best practices to plan, craft and promote impactful content for everyone from sole proprietors to CEOs of publicly traded corporations.

Learn more about Lukas’s experience at

Whether you need a complete brand messaging overhaul or a simple press release, rest assured that you' can find help here.