The Mad Dash

Writing, Wordsmithing and Semantic Services

Online residence of Lukas Treu: Content strategist, communications theorist and freelance writer.


What We Do.

The Mad Dash is a private communications consulting organization centered around the power of the written word. We believe that lackluster communication is at the core of many of the world’s problems, and we’re dedicated to helping clients wield words more effectively for the good of their organizations, industries, individual careers and humanity at large.

General Writing Services

Need content written that will resonate with your audience and suit your brand voice? The Mad Dash has you covered. We regularly produce a wide range of content types:

  • Press releases

  • Blog posts

  • Email copy

  • Web copy

  • Guides/eBooks

  • Checklists

  • Whitepapers

  • Byline articles

  • Speeches

  • Case studies

  • Newsletters

  • Social media posts

Communication Strategy Consulting

Trying to find the right messaging for your brand? Looking to build a content marketing program? Work with an expert to build a productive strategy. We offer:

  • Content audits

  • Digital platform audits

  • Content calendaring

  • Communication process plans

  • Content marketing plans

  • Integrated marketing plans

  • Campaign mapping

  • Brand messaging